Back to work

01 / Intro

CAS Recruitment Platform

People.
Opportunities.
Connected.

Recruitment platformSenior Product Designer2023 · Saudi Arabia
Explore the experience
The final CAS recruitment homepage on a silver laptop, with Kingdom Centre behind the Saudi professionals

02 / Overview, data & insights

One platform.
Two ambitions.

Job seekers

Discover roles, improve a CV and follow new opportunities.

Employers

Review candidates and request support to hire a role or a full team.

I shaped the research, service structure and Arabic interface, working with product owners to connect both sides of the recruitment journey.

Numbers & insights

49low-fidelity artboards
18refined web artboards
2audiences

Confidence on both sides

Job seekers needed CV support; employers needed candidate evidence and a clear recruitment offer.

Connect the service

Search, CV tools, packages and contact routes work together around the hiring decision.

Proposed business KPI targets

Illustrative relative improvements against a baseline to be established before testing. These are measurement goals, not measured results.

+15%

Job application CR target

Submitted applications / users starting an application. Job details and CV services support a clearer application journey.

+10%

Employer inquiry CR target

Qualified hiring inquiries / employer service-page visitors. Distinct hiring packages clarify the offer for companies.

+10%

Google Ads CTR target

Ad clicks / ad impressions on eligible jobs and articles. Relevant placements support the monetization requirement; assess revenue per 1,000 pageviews alongside CTR.

CAS wireframes and final homepage side by sideFull size
Design progression · from low-fidelity hierarchy to the final Arabic visual system

03 / Research & validation

Start with the people
behind every hire.

I interviewed job seekers and company owners, reviewed competitors and tested realistic tasks. Product-owner reviews helped connect user needs with the service model.

  1. Interviews
  2. Competitive review
  3. Usability testing

Job seekers

Understand how people search, apply and present their experience.

Employers

Understand candidate review, hiring needs and expectations of a recruitment service.

CAS interview themes for job seekers and employersFull size
Research themes · two audiences with connected needs
CAS competitive review of recruitment service capabilitiesFull size
Competitive review · opportunities beyond job listings
View the usability testing approach

Tasks covered role discovery, CV work, candidate review and managed hiring. I reviewed the findings with product owners and checked the revisions.

CAS usability tasks and iteration loopFull size
Validation · realistic tasks, review and iteration

04 / The experience

Clarity, from
discovery to sign-up.

The homepage introduces both audiences early, then connects role search, CV services and employer support through one consistent Arabic interface.

CAS final homepage with job search, audience entry points and client proofFull size
Homepage · search and audience entry points

A familiar way back in.

CAS login screen with account recovery and registrationFull size
Sign in · return to an account or recover access

A clear place to start.

CAS staged registration with job seeker and employer account choicesFull size
Create an account · choose an audience and complete the first step

05 / Job-seeker journeys

More than
finding a vacancy.

The experience supports the work around an application: improving a CV, creating a reusable profile and keeping the search connected to the next action.

01

Search and apply

Connect discovery, vacancy details and application status.

CAS five-step job search and application flowFull size
Job search and application · mapped from the original wireframes
02

Evaluate a CV

Submit, review feedback and improve.

CAS CV evaluation journeyFull size
CV evaluation · from submission to focused feedback
03

Create and update a CV

Build a profile in manageable steps.

CAS CV creation and update journeyFull size
CV builder · details, experience, education and skills
CAS final CV examples and job category browsing screensFull size
Final interface · CV examples, job categories and city browsing

06 / Employer experience

Make the service
easy to understand.

Clear packages and candidate information help companies assess the offer. Contact routes support employers who need help hiring a specialist or a complete team.

CAS employer packages and CV services in the final interfaceFull size
Employer services · explain the offer before asking for commitment
CAS contact page with a location map, telephone and social channelsFull size
Contact · a direct route to the recruitment team
Explore the employer interface
CAS employer interface showing entry points, proof and recruitment packagesFull size
Employer flow · entry, client proof, packages and engagement

07 / Business goals & measurement

Design for people.
Measure the business.

I added Google Ads placements beside jobs and articles to meet a monetization requirement, while keeping discovery and subscription routes visible.

How I would validate

Compare equivalent traffic and time periods, segment by device and acquisition source, and check sample size. Track completed applications, qualified employer inquiries and ad clicks; assess ad revenue per 1,000 pageviews alongside CTR.

CAS final jobs and editorial content interface with advertisement placementsFull size
Business requirement · Google Ads placements alongside jobs and articles