01 / Intro
Pblish
Choose.
Subscribe.
Keep growing.
02 / Overview, data & insights
A recurring commitment.
A clearer decision.
Pblish turns product catalogs into marketing creative. This work focuses on the subscription journey: comparing plans, managing billing, upgrading and returning after a trial.
Numbers & insights
Show capacity beside cost
Merchants need to understand product, feed and team limits before committing.
Support the whole commitment
Renewal, upgrades and recovery matter as much as the initial purchase.
Illustrative relative improvements against a baseline to be established before testing. These are measurement goals, not measured results.
Trial-to-paid CR target
Paid subscribers / eligible trial accounts. Clear plan limits and recovery actions support the decision to subscribe.
Upgrade CR target
Completed upgrades / eligible accounts shown an upgrade offer. Compare added capacity and cost in context.
Payment abandonment target
Unfinished payments / checkout starts. Clear charges, renewal terms and recovery actions reduce uncertainty.
03 / Research framing & design rationale
Understand the questions.
Make the choice easier.
The supplied interfaces reveal four decisions the experience needs to support. These questions frame the design rationale; they are not findings from undocumented interviews.
Which plan fits my operation?
Compare catalog capacity, seats, feeds and support alongside price.
What will I pay and when?
Keep billing cycles visible and show the renewal date and next charge.
What happens when my needs change?
Offer an upgrade path with a direct comparison of added capacity.
What happens after a trial ends?
Explain the state and give a clear route to subscribe or review packages.
04 / Choose & upgrade
More capacity.
A considered next step.
Plan changes stay inside the workspace. Consistent tier names and a feature comparison help an existing customer understand what changes before upgrading.
- Compare plans
- Choose capacity
- Review the difference
- Upgrade
05 / Manage billing
Know what is active.
Know what comes next.
The account view brings the current plan, next charge, renewal date, payment method and billing email together.
06 / Trial recovery
A trial can end.
The journey can continue.
Expiry states explain the change in access and keep the next action visible: continue with a subscription or reconsider the available packages.
07 / Related product workflow
Add a product.
Prepare the creative.
This tutorial shows how a merchant adds and edits products, works with product imagery and prepares creative in the editor—the everyday workflow behind catalog capacity.